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The best gift cards for men

Last update:26 May 2026

Finding a gift for a man can be challenging, especially when you’re buying for someone you don't know well or when you’re not sure what he actually wants. Gift cards remove the uncertainty and give your recipient the freedom to spend on what they genuinely want or need. 

In this article, we give a full breakdown of the best gift cards for men. We cover the most popular options across different categories and finish with some helpful tips to help you find the perfect gift.

The following gift cards are particularly popular choices when shopping for men in the UK.

  1. Dad Choice Gift Card is a flexible multi-brand gift card that lets him choose exactly what he wants, whether that's experience days, dining out, DIY projects, or shopping for new gadgets. Available in custom denominations from £10 up to £500, the Dad Choice Gift Card is a versatile option for Father's Day, birthdays, and any other occasion that deserves to be celebrated.
     
  2. YouChoose HIM Gift Card is a multi-brand gift card specifically designed for men, redeemable at a broad range of popular retailers. It's the ideal choice when you want to give him genuine freedom without settling on a single brand.
     
  3. Xbox Gift Card is one of the most popular gift cards for men who love gaming. It can be used to buy games, downloadable content, and online multiplayer subscriptions on Xbox consoles and Windows PCs. A reliable and much-appreciated gift for any gamer.
     
  4. Sports Direct Gift Card gives full access to the UK's biggest sports retailer, allowing your recipient to stock up on everything from football kits and gym gear to outdoor equipment and footwear. This is a great gift option for a man who lives an active lifestyle.
     
  5. JD Sports Gift Card is the UK’s go-to destination for trainers and athleisure. Whether he's into casual streetwear or the latest trainers, this gift card gives him access to a huge range of the styles from top brands.
     
  6. American Golf Gift Card is a brilliant gift for the golf enthusiast in your life. It can be spent on clubs, bags, clothing, footwear, and golf accessories from one of the UK's most popular golf retailers.
     
  7. Foot Locker Gift Card is ideal for men who take footwear seriously. Foot Locker is among the UK’s most popular retailers of premium trainers and footwear, covering everything from casual trainers to high-performance sports shoes.
     
  8. Beer52 Gift Card is the ideal gift for any man who is partial to a bit of craft beer. Beer52 delivers a curated selection of small-batch and artisan beers directly to the door, making this a genuinely exciting treat for anyone who enjoys discovering new beers.
     
  9. Gaming Gift Card is another flexible option when you’re buying for a gamer you don’t know very well. This gift card gives him the freedom to spend on games and hardware across the major gaming consoles and platforms.
     
  10. Virgin Experience Days Gift Card is for the man who has everything and would therefore appreciate a more memorable experience as opposed to another physical product. This gift card opens the door to hundreds of activities and adventures across the UK.

Here are the categories or types of popular gift cards for men.

  • Gaming gift cards. These can be used to buy new games, in-game content, or online multiplayer subscriptions. Giving a gaming gift card removes the risk of buying the wrong game.
     
  • Sports and fitness gift cards. Whether he's into running, going to the gym, playing football, or cycling; a sports gift card lets him invest in exactly what he needs for his favourite activity.
     
  • Food and drink gift cards. From craft beer subscriptions to restaurant dining, food and drink gift cards can be spent on something that all men genuinely enjoy.
     
  • Experience gift cards. Whether it's a driving experience day, a whisky tasting, a family day out or an outdoor adventure, experience gift cards let him plan something exciting.
     
  • Fashion and grooming gift cards. Let him choose exactly what he wants rather than risking the wrong size, colour, or style of clothing or grooming kit.
     
  • Technology and entertainment gift cards. Tech-savvy men appreciate gift cards for streaming services, online platforms, or electronics retailers.

Unique gift cards for him

The Cornerstone Gift Card stands out as a premium grooming option, letting him explore a range of high-quality shaving products that he might not have tried before. The Red Letter Days Gift Card is ideal for men who prefer experiences over possessions, with hundreds of experiences from wine tastings to driving days.

The All-in-1 Choice Gift Card offers maximum flexibility across a wide range of top brands and categories. The Golf Gift Card is a specific and personal gift for any golf-loving man. For more gift ideas, take a look at the top 10 most popular gift cards in the UK.

Tips to find the best gift cards for men

Buy according to his hobbies and passions. The most appreciated gift cards connect to something he genuinely cares about. So, if he plays golf every weekend, an American Golf Gift Card will feel far more personal than a generic option. 

Also consider how he likes to spend his free time. Does he prefer active weekends or relaxed evenings at home? Matching the gift card to how he actually lives his life makes for a thoughtful gift. If you know him well, think about what he tends to spend money on. A gift card for a retailer he shops at regularly is always well received. 

When in doubt, go for flexibility. A multi-brand option like the YouChoose HIM Gift Card gives him the freedom to decide for himself. Of course, the most flexible gift card you can give is the All-in-1 Choice Gift Card. Finally, consider the occasion. A birthday might call for something more personal or experiential, while Christmas could be more practical.