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Types of gift cards

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The different types of gift cards

A gift card is a prepaid card with a set value, which the holder spends at a specific retailer or across multiple retailers. For a business, gift cards are sensible employee gifts that have a clear cost attached.

There are two factors that broadly define every gift card on our website. The first is the format. Gift cards can either be in a physical or digital format, which decides how the gift card is delivered to your recipient. The second is the amount of choice a gift card offers. They can either be a multi-store card covering multiple brands, or a single-brand card tied to a specific retailer.

Our international gift cards

With our international gift cards, you will always give a thoughtful and appropriate gift, wherever the recipient may be!

Physical gift cards

A physical gift card is a tangible card that you can hold, wrap, personally hand over to your recipient. For employee rewards like long service awards, a personal touch and sense of ceremony matters. Physical gift cards also work well at company events and as part of larger packages like Christmas hampers. Keep in mind that delivery of physical gift cards takes longer than digital gift cards, so order with time to spare.

Digital gift cards

A digital gift card arrives by email as a unique code, within minutes of the order going through. The speed of delivery is the main advantage of digital gift cards. These digital gifts can be ordered and sent on the same afternoon, with no risk of the gift card being delayed or going missing. Sent by email, digital gift cards also travel long distances easily which makes them the practical option for remote teams spread across offices or working from home.

Digital cards, directly to your inbox

Multi-store gift cards

A multi-store gift card is accepted at multiple brands and retailers rather than just one, giving the recipient much more choice over where they spend. Multi-store gift cards are the safer choice when you’re buying the same gift card for a whole team. The All-in-1 Choice Gift Card offers the most flexibility, covering 350+ brands across high street retailers, restaurants, and online retailers all on a single gift card.

Single-brand gift cards

A single-brand gift card is tied to one specific retailer. Where a multi-store card spreads the choice, a single-brand gift card narrows the choice to show you know what your recipients like. A certain coffee chain that the team lives on, a sportswear brand for the keen runners, a restaurant gift card for the foodies.

A single-brand gift card reads as a considered gift rather than a general one. For larger business orders we can link a specific brand with your employee reward scheme.