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Recognise employee loyalty
Tax-free as a trivial benefit
Add personal messages
Bulk deliveries direct to recipients

Gift cards can be a sensible incentive given to employees who reach a certain milestone, as a seasonal gift, or when an employee goes above and beyond to help the business. Unlike a specified performance-related bonus that’s included on the payslip, a gift card can be given individually as a gift.
It’s the visibility and popularity of gift cards that can make them so motivational. The reward can be given quickly, and the recipient can choose how to spend it which increases the chance of it being appreciated. Something like the All-in-1 Choice Gift Card covers a wide range of popular brands across categories, so the same reward is suitable for team members with different tastes.

The card you pick says something about how much thought went into the reward, so it is worth matching it to the team.

It depends on why the card is given. In the UK, the trivial benefits exemption can keep a gift card completely tax free. The trivial benefits exemption only applies to gifts that cost £50 or less; are a brand or multi-retailer card not a cash voucher; aren’t a performance based reward; and aren’t specified in an employment contract.
The catch matters here. A gift card given as a reward for performance does not qualify, and that is exactly what an incentive written into an employment contract is. If you specify that gift cards will be given as rewards for performance, they are seen as a taxable benefit and have to be reported to HMRC.

A gift card that arrives complete with your company logo and a personal message lands differently from a bar code in an email. Telling people why they are getting the gift is the part people remember, and can contribute to your company culture.
Don’t just consider gift cards as simple gifts for your colleagues. Think of them as part of your employer branding efforts. Add your company logo, include a personal message, and choose custom packaging. Personal messages can be written per recipient, which suits larger schemes where gift cards are bought in bulk.






































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