How can you protect yourself from Gift Card scams?

07 July 2025

Gift cards are a fast and easy way to treat someone – but sadly, they’ve also become a popular target for fraud. Falling victim to a gift card scam can result in financial loss and frustration, especially when scammers use clever tricks to make their schemes look real. In this article, we’ll explain exactly what a gift card scam is, how to spot one, and what to do if you’ve been targeted. Stay informed and protect yourself.

What is a Gift Card scam?

A gift card scam is when a criminal tricks you into buying or handing over gift card details, often pretending to be someone you trust – like a company, government body, or even a family member. Once they have the card’s code or number, the money can be spent instantly, making it hard to trace or recover. These scams often happen over email, text, or phone, and are on the rise in the UK.

Recognising Gift Card scamming

Gift card scams can take many forms, so it's essential to stay alert. Here are some common examples to look out for:

  • Fake tech support: You’re told there’s an issue with your computer and asked to pay with gift cards
  • Impersonation of managers or family: Scammers pretend to be your boss or relative asking for an urgent favour
  • Prize or lottery scams: You "win" a prize but must pay fees using gift cards to claim it
  • Government threats: You're told you owe taxes or fines and must pay with gift cards

Be cautious if anyone insists on payment via gift card – no legitimate company or authority will ever ask for that. Always double-check requests, especially if they’re unexpected, urgent, or feel off.

How to report a Gift Card scam?

If you think you've been targeted by a gift card scam, don’t stay silent. Report it immediately to help protect others and increase the chance of action. In the UK, you can report gift card fraud to Action Fraud – the national reporting centre for fraud and cybercrime.

You should also:

  • Contact the retailer the gift card was purchased from
  • Inform your bank if any personal or payment info was shared
  • Spread awareness among friends and family to stop others falling victim

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